Business Potential Assessment Report

Typical Business Potential Assessment Report would include, but is not limited to:

  1. 1. Presence (possibility) of consumer demand for Client’s products or services; description of potential target audience.
  2. 2. Brands already introduced to Russian market.
  3. 3. Main existing product groups/types.
  4. 4. Key market players: sellers and distributors; their market position.
  5. 5. Current volumes and shares: by distribution channel, by brand.
  6. 6. Market dynamics: overall as well as by distribution channel, product group/type, brand.
  7. 7. 3-years market projection.
  8. 8. Strength of competition, including approaches and levels of investment into brands/products by existing players.
  9. 9. General street price level: by product group/type, by brand.
  10. 10. Estimate of our Client’s business potential:

  • - Market share
  • - Sales volume