Market Assessment

Starting successful sales in Russia appears to be substantial investment for most of foreign manufacturers. Although Russia demonstrates stable considerable growth of consumption over last 9 years, it might happen that particular products and even whole product groups have low sales potential. Quantitative market assessment enables possibility to estimate:

  • - Current and potential market size
  • - Strength of competition
  • - Accessible market share
  • - Potential sales volumes
  • - Investment level required to achieve target sales volume

    It gives the basic answer to whether investment into Russian market will pay back and how soon

     

    Description of SOALAR Consulting Methodology

    Stage 1

    • - Studying open sources: Web, Annual Reports, Available Market Researches
    • - If necessary, purchasing research data
    • - Processing, comparing and summarizing information

      Stage 2

      • - Gathering information from one or more confidential sources
      • - Processing, comparing and summarizing information

        Stage 3

        • - Interviewing:
        •       a) Consumers
        •       b) Existing market players
        • - Processing, comparing and summarizing information

          Stage 4

          • - Comprehensive analysis, cross-check, summarizing results of Stages 1-3
          • - Creating final Report

 

Business Potential Assessment is a foundation for decision to invest into Russian market. In case the decision to invest is made, it also provides guidelines for:

  • - Product portfolio
  • - General price level
  • - Distribution model
  • - Marketing strategy
  •